Tell me what you have and what you need, and I'll reply with how I'd approach it.
7 case studies
Where engineering meets marketing.
I build and maintain digital products, websites, marketing systems, and technical infrastructure for businesses and independent projects.
Selected Work
Anonymized
What Was Broken, and What Changed.
Case studies are anonymized: no client names, accounts, or figures from client data.
06 Label printing
A Headless Website for a Label Printing Brand
Products and articles published without a deploy
Headless website Case study
Read the case study 01 Healthcare
Privacy-First Tracking for a German Dental Practice
No health data sent to Google, bookings measured
Consent & tracking Case study
Read the case study 07 Packaging
An In-House Recruitment Platform for a Packaging Manufacturer
The company's main hiring platform, built in-house
Recruitment platform Case study
Read the case study 05 Packaging
A Mobile Sales Inbox for a Packaging Manufacturer
Five chat channels in one inbox on every phone
Mobile app Case study
Read the case study 02 Moving
Consent and Conversion Tracking for a Moving Company
Consent to conversion, end to end, in 2 days
Consent & conversions Case study
Read the case study 03 Yoga education
Repairing the Tracking Chain for a Yoga School
8+ issues fixed in 2 days, every conversion verified
Tracking audit Case study
Read the case study 04 Agency
Tracking Standards for a Performance Marketing Agency
One event standard across every data flow
Event standards Case study
Read the case studyFocus
Engineering and marketing
My work usually sits between engineering and marketing, covering development, analytics, tracking, automation, infrastructure, and the systems that connect them together.
I've worked on more than 75 websites across development, maintenance, migration, technical SEO, infrastructure, landing pages, and ongoing production support.
I also work extensively with marketing technology, including analytics implementation, Google Tag Manager, conversion tracking, consent management, and measurement architecture for agencies and businesses in international markets.
My approach is technology-agnostic. I choose the tools and architecture based on the requirements, constraints, and outcome of each project.
Experience
Roles
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Feb 2026 – Present
Marketing Technology Engineer at MediaConversion
Hamburg, Germany · Remote
Building high-performance tracking infrastructure for European businesses, custom data layer engineering, GA4/Google Ads integration, and GDPR-compliant setups (Consent Mode V2).
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Sep 2025 – Present
Software Engineer at FlexyPack
Jakarta, Indonesia · Onsite
Developing internal Odoo systems, mobile sales applications, and career platforms for an e-commerce packaging company.
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Mar 2020 – Present
Founder & Engineer at Rayatiga
Self-employed · Remote
Served 350+ clients with website creation, maintenance, migration, Google Tag Manager, and SEO services. Every package includes free maintenance.
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May 2023 – Sep 2025
WordPress & Web Developer at Breef Studio
Jakarta, Indonesia · Onsite
Maintained website performance, provided technical support, and built custom sites from UI/UX designs alongside designers and marketing teams.
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Feb 2022 – Jul 2022
Cloud Operations Engineer at Bangkit Academy (Google, Tokopedia, Gojek, Traveloka)
Jakarta, Indonesia · Remote
Built Android backends and managed Google Cloud resources (Vertex AI, App Engine, Cloud SQL). Graduated with distinction.
Next step
Have a project in mind? Let's talk.
Tell me what you have and what you need. I'll usually reply within one working day with how I'd approach it.